The new home for the Tribalization of Business Study
Announcing the first Hyper-Social event
Rethinking customer reference programs
Considering that the 2010 Tribalization of Business Study, a yearly study sponsored by Beeline...
As society has evolved so too has the nature of commerce. Presently, business is being...
I recently attended the customer reference forum, which was a great event. It has...
Considering that the 2010 Tribalization of Business Study, a yearly study sponsored by Beeline Labs, Deloitte, and the Society for New Communications Research, which looks at how companies leverage social media and communities as part of their business, will be totally aligned with the Hyper-Social Index that we developed as part of the upcoming...
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As society has evolved so too has the nature of commerce.
Presently, business is being conducted markedly differently than it was 10 years ago, owing to the explosion of the Internet; and big bureaucratic companies will invariably crumble in the face of these changes unless they adapt accordingly via adopting a new formula – a...
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It used to be that the company with the better product won. Then came the age when the company with the better message about the product won.
Very few companies still win with on the basis of having a better product. Apple is probably one of the few that can still achieve that. Their products...
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My CMO 2.0 Conversation with Erin Nelson, the CMO at Dell, came with a bonus in that Manish Mehta,...
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I had a very insightful CMO 2.0 conversation with Christa Carone, the CMO at Xerox. As with many other...
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There has been a lot of research on the value of acquiring a customer though Word of Mouth versus...
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My CMO 2.0 Conversation with Erin Nelson, the CMO at Dell, came with a bonus in that Manish Mehta, the VP of Social Media and Community for Dell joined us as well. I hope you will enjoy this CMO 2.0 Conversation as much as I did. Erin is responsible for Dell’s Global brand strategy, social...
I had a very insightful CMO 2.0 conversation with Christa Carone, the CMO at Xerox. As with many other CMO’s I interviewed on this site, Christa has had a pretty long tenure at Xerox – 14 years to be exact, with the last 1 1/2 years as CMO. Being the CMO at Xerox is a...
It used to be that the company with the better product won. Then came...
I recently attended the customer reference forum, which was a great event. It has...
There is no question that customer reference programs do work. Long employed to support...
Most communities have 90% of users who are lurkers – people who may consume...
